How do you go about making sure a survey and its results are reliable and that it paints a fairly accurate picture of reality? I mean, you can have the best survey tool imaginable and still land way off mark with a survey. I am to do a little survey on behalf of my company. Since I’m no expert and we have limited resources and little time on our hands. The only way to be absolutely sure that you’re correct is to interview everyone and do that with the most exact questions possible. I can’t interview everyone. No, I have to limit my survey to around 500 people. The surveys supposed to cover public opinions towards services provides by our company. Maybe, I kinda cynical here but It could be that the surveys not really supposed to be accurate. If was president and owner of the company I would want people to say that the company is fantastic in the survey so I could publish that and used the acclaim in commercials.
